Initial new research* on human behaviour shows:
1. human beings are complex
2. we don’t really know
3. context is important
4. it depends
What do think my chances are of a) getting funding to carry out further research b) getting a book published c) being invited to give talks all over the world?
Zero. Because to get traction, academics focus on one narrow area (see last post), brand it and defend it.
*there isn’t any. I made it up.

