There’s a powerful new campaign to end domestic violence called – “how to look your best after a heavy night”.
You can watch it on YouTube here.
The message is to women: “Don’t cover it up”. The clip features a woman putting make up on bruises on her face in an attempt to hide them. It ends with the message that 65% of women who experience domestic violence cover it up.
Great and important campaign, but where’s the one about the man who hit her and what he is doing the morning after? I assume he keeps it hidden too? Does he have his head in his hands? Is he going out to buy flowers? Does he have a hang over? Why not a campaign aimed at men (because it usually is men) asking them to seek help (or punishment) for obsessive violent and manipulative behaviour?
The message should be aimed at the abuser to persuade him to stop covering it up and manipulating his victim to cover up for him. It is his responsibility. The bruises only exist because of his choice to hit her.